The SWASH system is a revolutionary in-home clothing care device created by Tide and Whirlpool. It dewrinkles and freshens clothes in 10 minutes. As a junior art director, I concepted social media campaigns, designed emails for desktop and mobile, made iMedia banners, executed in-store displays, developed responsive homepage layouts, redesigned the SWASH.com website, and created print/promotional materials.
BED BATH & BEYOND WINDOW DISPLAY (2015)
My team and I concepted, designed, produced materials for, and helped install a window display at a Bed Bath & Beyond in New York City. The finished display included 3D logo signage made from SWASH PODs, messaging to explain the product's four benefits, mannequins to demonstrate the before and after of the device's usage, and a looped video showcasing product benefits.
Video courtesy of Underground Visuals.
SWASH HOLIDAY CAMPAIGN (2015)
For the 2015 holiday season, we ramped up the brand's presence online through social media posts, targeted emails, special seasonal rebates, and homepage redesigns. Beginning by pre-teasing our Black Friday deal,