Tyson Game Day 2.0 | “Home Food Advantage”

Following the success of our 2019 game day program, we had a unique challenge to revamp what “Home Food Advantage” really means amidst the 2020 COVID lockdown landscape. Instead of putting the focus on the game, we put focus on the fans, as we were sure they would find some way to commemorate the weekend. At Kroger, we created unique dip recipes, and set up our products to go head-to-head to determine the best Game Day combination. Shoppers could vote in each matchup and get the recipes for their favorites.

As lead art director for this program, I ….